US ecommerce sales, Q2 2026
17.1% of US retail sales; up 12.2% year over year.
Source: U.S. Census Bureau ↗Ecommerce & logistics intelligence
Data that leads
to better decisions.
Market statistics show where demand is moving. Operating metrics show whether your business can capture it profitably. You need both.
Market signals
Digital demand is durable—and delivery still differentiates.
These figures are directional context, not automatic forecasts for an individual brand. Category, price point, channel and geography determine the opportunity.
EU consumers buying online, 2025
20% of EU e-buyers reported delivery slower than promised.
Source: Eurostat ↗UK retail spend online, July 2026
Online spending was 11.0% higher than a year earlier on a three-month basis.
Source: UK Office for National Statistics ↗Canada ecommerce sales, Dec 2025
6.1% of retail trade and up 3.6% from the prior month.
Source: Statistics Canada ↗Australia online spend, 2025
Up 14% year over year; 82% of households shopped online.
Source: Australia Post eCommerce Report 2026 ↗Business ecommerce sales, 2024
Across 45 economies representing three quarters of global GDP and exports.
Source: UN Trade and Development ↗Figures reflect the latest source releases available as of August 2026. Definitions differ by reporting body and should not be compared as identical measures.
The logistics lesson
Reliability is an inventory decision.
44 days
On average, a container spends 44 days from entering the export port to leaving the destination port across potential trade routes—about 60% of total international trade time, according to the World Bank's 2023 Logistics Performance Index.
Read the World Bank source ↗What it means: purchase timing, safety stock, port and lane selection, customs readiness and exception visibility matter as much as the freight rate.
Operator dashboard
Eight metrics behind scalable commerce.
Track these by SKU, channel and market. A blended company average can conceal the exact products and workflows eroding profit.
Contribution margin
Revenue − product, channel, fulfilment, returns and variable marketing costsShows whether each order, SKU and channel creates enough cash to fund growth.
Landed unit cost
Unit cost + freight + duties + inspection + handlingPrevents supplier quotes from hiding the real cost of inventory at the warehouse.
Weeks of cover
Sellable stock ÷ average weekly demandBalances availability against cash tied up in inventory.
Reorder point
Demand during lead time + safety stockTriggers purchasing early enough to absorb supplier and freight variability.
OTIF delivery
Orders delivered on time and in full ÷ total ordersConnects warehouse and carrier performance to the customer promise.
Perfect order rate
Complete, accurate, damage-free, on-time orders ÷ total ordersProvides a stricter end-to-end measure than delivery speed alone.
Return-adjusted margin
Contribution margin after refunds, reverse logistics and write-offsReveals products and acquisition channels that look profitable before returns.
Cash conversion cycle
Inventory days + receivable days − payable daysShows how quickly operating cash invested in products returns to the business.
Turn reporting into an operating rhythm.
Define the metric owner, data source, review frequency, threshold and corrective action. A dashboard without decisions is decoration.
Your next stage starts here
Let's build the
growth system
behind your brand.
Tell us what you sell, where you want to grow and what is slowing you down. We'll help you define the clearest route forward.
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